BrilDesk vs Trengo: WhatsApp Sales Inbox Without the Enterprise Price Tag
Trengo is a well-known multi-channel inbox, but its enterprise-level pricing and conversation-based billing make it a tough fit for growing SMBs. BrilDesk gives you WhatsApp + CRM for a fraction of the cost.
Key Differences
80% Lower Starting Price
Trengo's Boost plan starts at ~$325/month. BrilDesk lets you start free and scale affordably as your team grows.
No Conversation Fees
Trengo bills per conversation (6,000/year on Boost), meaning costs spike as you grow. BrilDesk uses straightforward plan-based pricing.
Built-in Sales CRM
Trengo is a customer service platform. BrilDesk is built for sales — with deal tracking, pipeline views, and lead management in every plan.
Feature-by-Feature Comparison
| Feature | BrilDesk | Trengo |
|---|---|---|
| WhatsApp Shared Inbox | Yes | Yes |
| Built-in CRM & Deal Tracking | Yes | No |
| Smart Agent Routing | Yes | Yes |
| Sales Pipeline View | Yes | No |
| Multi-Channel (Email, Voice, etc.) | WhatsApp-focused | Yes |
| Team Collaboration | Yes | Yes |
| Broadcast Campaigns | Yes | Add-on |
| Billing Model | Per plan | Per conversation |
| WhatsApp Business API | Yes | Add-on cost |
| Starting Price | Free to start | From ~$325/mo |
| Users Included | Included in plan | 10 on Boost, 20 on Pro |
| Ease of Setup | Minutes | Moderate |
Pricing Comparison
BrilDesk
Free to start
Simple per-plan pricing, no per-conversation fees
- ✓Shared WhatsApp inbox
- ✓Built-in CRM & deal tracking
- ✓Smart agent routing
- ✓Unlimited conversations
- ✓No per-conversation billing
Trengo
From ~$325/mo
Conversation-based billing. WhatsApp API, Voice, and AI are add-ons.
- ✓Multi-channel inbox (email, chat, WhatsApp, voice)
- ✓10 users included on Boost
- ✓6,000 conversations/year on Boost
- ✓WhatsApp Business API (add-on)
- ✓Workflow automation
Who Should Choose What?
Choose BrilDesk if you...
- • Primarily sell on WhatsApp and need CRM built in
- • Want predictable pricing that doesn't scale with conversations
- • Are an SMB that can't justify $300+/month for a shared inbox
- • Need deal tracking and pipeline visibility
- • Want to get your team set up in minutes, not days
Choose Trengo if you...
- • Need a multi-channel support platform (email, voice, live chat)
- • Have an enterprise budget for customer service tooling
- • Want deep integrations with HubSpot, Shopify, WooCommerce
- • Run a support-centric operation across many channels
Ready to close more deals on WhatsApp?
BrilDesk gives your sales team a shared WhatsApp inbox with built-in CRM, deal tracking, and smart agent routing — at a price that works for growing teams.
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